99% of people suck at writing cold emails.

I get about 1,000 emails per day, here's what catches my eye 🧵

— Nik Sharma (@mrsharma) November 23, 2021

If you work in marketing, I have a gift for you 🎁

Here are 10 can't-miss resources that you should have bookmarked, for inspiration, when you need it most 👇

— Nik Sharma (@mrsharma) January 18, 2022

I've generated over $120,000,000.00 in online revenue.

The 2 biggest mistakes I see are:

• Constantly chasing new customers
• Not being smarter with existing ones.

Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. 🧵

— Nik Sharma (@mrsharma) June 20, 2021

Chief Customer Officer is about to be a huge role in a few years.

Someone who oversees the customer experience, across product, CX, marketing, fulfillment, etc.

— Nik Sharma (@mrsharma) September 16, 2021

2021 has been one of my biggest years, personally & professionally.

• I invested in 50+ new companies
• I grew to over 100k Twitter friends
• I grew my team to 15+ people
• I started and grew a new company to 7-figures

Here are 9 lessons I learned in 2021 👇

— Nik Sharma (@mrsharma) December 26, 2021

The easiest thing you can do as a brand to drop your customer acquisition cost by 30-40%:

Create beautiful landing pages to educate, story tell and give your consumer a reason to become a part of your brand.

Here's a thread of some incredible landing page examples:

— Nik Sharma (@mrsharma) March 4, 2021

A year from now, there will be a marketing role solely dedicated to DMs.

Revenue optimization of SMS, Messenger, Instagram DMs, etc.

DMs / SMS have lower opt-in rates, but higher revenue per subscriber/engagement.

Scaling the unscalable is always an arbitrage in itself.

— Nik Sharma (@mrsharma) January 15, 2021

99% of meetings are a waste of time.

Here’s a framework I learned to make sure your meetings stay efficient:

POST

Purpose
Outcome
Structure
Timing

Outline POST in every calendar invite and your meetings will shrink from 60 min to 25 min, or 30 min to 12 min.

— Nik Sharma (@mrsharma) January 21, 2022

The best marketing answers questions:

• What are you selling? - product
• Why are you selling it? - credibility
• How will it help me? - benefit
• Who else uses it? - unbiased validation
• How does it work? - clarity

Education-first content = the highest LTV customers.

— Nik Sharma (@mrsharma) January 6, 2022

99% of entrepreneurs in CPG fail because they don't build a BRAND, even if they had a good product.

After helping launch 11 brands in the last 18 months, I've put together a Modern Day Brand Ingredient List.

Here are 10 simple things you can do to consistently build brand 👇

— Nik Sharma (@mrsharma) December 5, 2021

In 18 months, a portfolio co grew profitably from $1,500/day to $100,000/day in daily revenue.

I agreed to advise this company in 2019. There was no product & no customers, but I fell in love with the founder's drive.

Here are 3 simple things we did, weekly, to scale fast 👇

— Nik Sharma (@mrsharma) November 27, 2021

This is how I would make an extra $5,000/month with just 8-10 hours of work.

Most people have no clue how to set up ad accounts and pixel their websites to get started.

Time for a thread: 🧵

— Nik Sharma (@mrsharma) June 19, 2021

When I dropped out of college, it was all about finding smart people to accelerate my career.

Following the right people transforms your Twitter feed from a college cafeteria to a mastermind dinner at an expensive restaurant.

Here are 25 of my favorite people to follow 👇

— Nik Sharma (@mrsharma) November 11, 2021

The old playbook of building a brand is dead:

1. Raise $2M from angels
2. Hire a NY/LA branding firm
3. Use some BS stats about Gen Z
4. Pretend all competitors are stupid

If you want to win today, you need to build around a persona, not a product.

Let me dive into this... 🧵

— Nik Sharma (@mrsharma) October 15, 2021

The future of "social media" marketing is digital experiential marketing.

• Events (digital/physical)
• Digital products (functionally beneficial)
• Content (KPI = shares/saves)
• Creating a CRM of prospects

You can't just aim for "likes" anymore.

— Nik Sharma (@mrsharma) January 20, 2021

Paying contractors, freelancers & creators on time is the biggest form of respect, especially when you’re a well-known brand or company.

People know who pays on time, and who tries to hold their net 30 for an extra 60 days.

— Nik Sharma (@mrsharma) November 13, 2020

The greatest life hack:

8+ hours of sleep.

Don’t deprive yourself of the best medicine on the planet. You’ll thank yourself tomorrow morning 😊

— Nik Sharma (@mrsharma) August 24, 2020

Most brands suck at storytelling.

If you're not talking more about why your product exists and what problem you solve, you'll never win.

You can't rely on just fast-cutting ads or pretty packaging. It rarely works to convert a new customer.

Don't sell, tell stories, instead.

— Nik Sharma (@mrsharma) November 20, 2021

eCommerce has unintentionally created a category of human "Digital Unicorns" 🦄

Digital Unicorns are humans who can single-handedly:

• run organic social
• product content (photo, video, gifs)
• understand the consumer journey
• merchandise/manage a site
• run paid media

— Nik Sharma (@mrsharma) June 24, 2021

The keys to a successful DTC launch:

1. A product that launches with pre-launch product-market fit — this leads to low initial customer acquisition costs.

Easy to test too.

Here’s how: create a fake brand, run ads to a landing page, and understand your customer.

— Nik Sharma (@mrsharma) January 21, 2020

99% of people suck at writing cold emails.

I get about 1,000 emails per day, here's what catches my eye 🧵

— Nik Sharma (@mrsharma) November 23, 2021

If you work in marketing, I have a gift for you 🎁

Here are 10 can't-miss resources that you should have bookmarked, for inspiration, when you need it most 👇

— Nik Sharma (@mrsharma) January 18, 2022

I've generated over $120,000,000.00 in online revenue.

The 2 biggest mistakes I see are:

• Constantly chasing new customers
• Not being smarter with existing ones.

Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. 🧵

— Nik Sharma (@mrsharma) June 20, 2021

Chief Customer Officer is about to be a huge role in a few years.

Someone who oversees the customer experience, across product, CX, marketing, fulfillment, etc.

— Nik Sharma (@mrsharma) September 16, 2021

2021 has been one of my biggest years, personally & professionally.

• I invested in 50+ new companies
• I grew to over 100k Twitter friends
• I grew my team to 15+ people
• I started and grew a new company to 7-figures

Here are 9 lessons I learned in 2021 👇

— Nik Sharma (@mrsharma) December 26, 2021

The easiest thing you can do as a brand to drop your customer acquisition cost by 30-40%:

Create beautiful landing pages to educate, story tell and give your consumer a reason to become a part of your brand.

Here's a thread of some incredible landing page examples:

— Nik Sharma (@mrsharma) March 4, 2021

A year from now, there will be a marketing role solely dedicated to DMs.

Revenue optimization of SMS, Messenger, Instagram DMs, etc.

DMs / SMS have lower opt-in rates, but higher revenue per subscriber/engagement.

Scaling the unscalable is always an arbitrage in itself.

— Nik Sharma (@mrsharma) January 15, 2021

99% of meetings are a waste of time.

Here’s a framework I learned to make sure your meetings stay efficient:

POST

Purpose
Outcome
Structure
Timing

Outline POST in every calendar invite and your meetings will shrink from 60 min to 25 min, or 30 min to 12 min.

— Nik Sharma (@mrsharma) January 21, 2022

The best marketing answers questions:

• What are you selling? - product
• Why are you selling it? - credibility
• How will it help me? - benefit
• Who else uses it? - unbiased validation
• How does it work? - clarity

Education-first content = the highest LTV customers.

— Nik Sharma (@mrsharma) January 6, 2022

99% of entrepreneurs in CPG fail because they don't build a BRAND, even if they had a good product.

After helping launch 11 brands in the last 18 months, I've put together a Modern Day Brand Ingredient List.

Here are 10 simple things you can do to consistently build brand 👇

— Nik Sharma (@mrsharma) December 5, 2021

In 18 months, a portfolio co grew profitably from $1,500/day to $100,000/day in daily revenue.

I agreed to advise this company in 2019. There was no product & no customers, but I fell in love with the founder's drive.

Here are 3 simple things we did, weekly, to scale fast 👇

— Nik Sharma (@mrsharma) November 27, 2021

This is how I would make an extra $5,000/month with just 8-10 hours of work.

Most people have no clue how to set up ad accounts and pixel their websites to get started.

Time for a thread: 🧵

— Nik Sharma (@mrsharma) June 19, 2021

When I dropped out of college, it was all about finding smart people to accelerate my career.

Following the right people transforms your Twitter feed from a college cafeteria to a mastermind dinner at an expensive restaurant.

Here are 25 of my favorite people to follow 👇

— Nik Sharma (@mrsharma) November 11, 2021

The old playbook of building a brand is dead:

1. Raise $2M from angels
2. Hire a NY/LA branding firm
3. Use some BS stats about Gen Z
4. Pretend all competitors are stupid

If you want to win today, you need to build around a persona, not a product.

Let me dive into this... 🧵

— Nik Sharma (@mrsharma) October 15, 2021

The future of "social media" marketing is digital experiential marketing.

• Events (digital/physical)
• Digital products (functionally beneficial)
• Content (KPI = shares/saves)
• Creating a CRM of prospects

You can't just aim for "likes" anymore.

— Nik Sharma (@mrsharma) January 20, 2021

Paying contractors, freelancers & creators on time is the biggest form of respect, especially when you’re a well-known brand or company.

People know who pays on time, and who tries to hold their net 30 for an extra 60 days.

— Nik Sharma (@mrsharma) November 13, 2020

The greatest life hack:

8+ hours of sleep.

Don’t deprive yourself of the best medicine on the planet. You’ll thank yourself tomorrow morning 😊

— Nik Sharma (@mrsharma) August 24, 2020

Most brands suck at storytelling.

If you're not talking more about why your product exists and what problem you solve, you'll never win.

You can't rely on just fast-cutting ads or pretty packaging. It rarely works to convert a new customer.

Don't sell, tell stories, instead.

— Nik Sharma (@mrsharma) November 20, 2021

eCommerce has unintentionally created a category of human "Digital Unicorns" 🦄

Digital Unicorns are humans who can single-handedly:

• run organic social
• product content (photo, video, gifs)
• understand the consumer journey
• merchandise/manage a site
• run paid media

— Nik Sharma (@mrsharma) June 24, 2021

The keys to a successful DTC launch:

1. A product that launches with pre-launch product-market fit — this leads to low initial customer acquisition costs.

Easy to test too.

Here’s how: create a fake brand, run ads to a landing page, and understand your customer.

— Nik Sharma (@mrsharma) January 21, 2020