resources

Everyone knows that subscription helps with lowering the overall cost per order (CPO) of a brand. It's why companies like Hint, Haus, Pill Club, Olipop and others focus so heavily on how to retain their subscribers, and lower overall churn

Put simply, it's the concept of taking your organic earned media and amplifying it, giving more life to something that had a great impact on your brand, but didn't see as many eyeballs organically.