resources

A common theme I see among early stage companies is an overwhelming majority of them get ripped off by agencies, either recommended by their own investors, or drawn in from "thought leadership" they discover via Forbes, Twitter, etc. It's easy to talk about, but when it's time to put the work in, so many agencies drop the ball.

Today, I wanted to chat all about a topic that usually never gets much love in this industry, sometimes because it's perceived as scammy, or because it's not an easy channel to set up in the first place: affiliate marketing.