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The 6 Must-Have Traits for a Perfect Subscription Business

When I think about the perfect business, this is what I think about: high AOV, low frequency of purchase, low AOV, high frequency of purchase, ships fairly cheap, high margins in the product, consumption of the product to encourage re-purchase/re-fill (aka subscription), easy ability to create new variants for exclusives & drops

6 Easy iPhone-Friendly Ideas for Video Ads

Today, I wanted to chat about something that comes up in almost every call I have — good creative, specifically good video ad creative.