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A good DTC team knows that you should be testing new creative every couple of weeks at the minimum, but you also need to be pushing new messages, testing new benefits/value props, and getting more creative. One thing that we see do well, almost always, is properly crafted UGC videos.

You've probably seen me mention the concept of "Thumb-stopping content" before, but let's dive into what that is and what you need to do once you've earned that attention (emphasis on earned).